The brief

Given the current strain in the catering and hotel industries, how can we increase job applications and make Ibis hotels and its employer brand more attractive for job seekers?

Our recommendation

In the same way that the Ibis brand is built on dreams and aspirations, we have put human and personal qualities at the heart of the brand’s communication. Small differences and personality traits that may seem trivial but in reality have a lot of value for Ibis.

A campaign that meets the expectations of candidates: professionally, individuals want to be recognized for who they are, for their human qualities and unique personalities.