the brief

Saint-Gobain designs, produces and distributes materials and services for housing and industry. The group’s ambition is to become the world leader in sustainable construction.

The company called on our agency to answer the following questions:

What creative concept should be used to highlight Saint-Gobain’s opportunities and generate interest internally and externally?

How to encourage employees to stay with the Group?

How can we attract employees while promoting their skills?

What internal/external deployment strategy?

our RECOMMeNDATION

With a catchy slogan, the Group invites its employees to ask themselves about the future within the Group (including those who want to change).

Saint-Gobain’s promise: to support and facilitate change for its employees. The campaign highlights the evidence (number of moves, offers, countries, etc.) and links directly to the internal offers platform.

For external employees, Saint-Gobain promises a career path that can evolve according to their desires.

To convey the breadth of possibilities offered by Saint-Gobain, the creative system uses the idea of a window in which new opportunities appear.

What’s your next step? Encourage employees and candidates to consider that their desire to evolve elsewhere can also be realized within the Group.

Next move quiz

To help employees and candidates discover Saint-Gobain’s career opportunities in a fun and interactive way, Lonsdale proposed the development of a quiz based on the codes of tiktok filters.

2 possibilities, a wink to the left or to the right to push the job cards that could correspond.

A quick quiz with an offbeat tone… to attract young people at recruitment fairs.