The brief

Rémy Martin is a French firm that primarily produces and sells cognac. Founded in 1724 and based in the commune of Cognac, it is among the oldest cognac producers still in existence. How could we create a long-lasting end-of-year box for XO, celebrating the aromatic richness and harmonious opulence of the juice ?

OUR RECOMMENDATION

To capture the essence of luxury and the festive spirit of the end of year celebrations, especially for Asian markets, Lonsdale worked around the concept of harmony that tells the aromatic richness of Rémy Martin cognac, its graphic territory, and created a new structural design with a unique ritual of opening and presentation.

The result is a new structural design that elevates the experience of opening and presenting the iconic Rémy Martin XO decanter. The centerpiece of the design is an innovatively constructed red box, housing the Rémy Martin XO decanter which opens to form a fan-like structure with shimmering colors. The gift box is made of 100% recycled cardboard pack. All the details have been thought out to be as responsible as possible (purely mechanical fixing system, cold stamping…), while remaining in the same budget as the year before.

The gift box is made of 100% recycled paper-cardboard structure. All paper and cardboard used are FSC certified. All of the polluting structural components have been replaced by sustainable materials: opening / closing magnet: replaced by cardboard system, plastic bottle footprint: replaced by cardboard, plastic label seal: replaced by paper and plastic lamination: replaced by varnish.

THE RESULTS

Earning vs previous giftbox:

• -2% less carbon emissions
• -50% on the impact of raw materials
• -10% savings in water consumption

Pentawards 2023 Shortlist