THE brief

Cordier by InVivo continues to expand its prestige collection “Cordier 1886” and enters the spirits market with the creation of a new brand. This diversification aims to strengthen its position in the high-end beverage sector, by tackling a competitive and dynamic market. With this development, Cordier by InVivo seeks to capitalize on its heritage and offer a broader range to its consumers.

THE recommEndation

We created Tuxedo for Cordier by InVivo, a new high-end spirits brand that is part of the Cordier 1886 prestige collection.

Tuxedo is the result of an innovative and virtuous circular economy process that enables Cordier by InVivo to manufacture spirits from the dealcoholization of its wines.

Inspired by French elegance, Tuxedo offers a range conceived as a collection of designer perfumes. Lonsdale’s mission was to create the brand, define its positioning and embody its packaging (volume, materials, silk-screening, creative principles). Decorating the bottles was a creative challenge taken up by glass bottle decoration specialist Saga Decor (Verallia). This collection is destined for the restaurant and wine merchant circuits in France, as well as for export.

Tuxedo embodies French elegance, translated by Lonsdale’s teams into arty, perfume-like packaging, offering an expressive and distinctive sensory experience. Each unclassifiable and singular bottle is inspired by the unparalleled richness of French terroirs, blending surprising aromatic profiles with elegant and original combinations.

Tuxedo owes its uniqueness to its passionate creators. Its oenologists work daily to reinvent wine by creating responsible beverages. Each oenologist is inspired by the richness of his or her terroir. Tuxedo offers a collection of characterful spirits with unique tastes, crafted with finesse and creativity.