Magora

Supporting the transformation of Odalys Residences by creating MAGORA, places to study, travel and cohabitate

The brief

The Odalys Group, now MAGORA, aims to assert its new identity as a leader in managed real estate in Europe through a complete transformation of its image. This new brand should reflect the group’s diversification across multiple products and sectors, while embodying its values of expertise, agility, and creativity. The objective is to reposition MAGORA in the market with a strong visual identity, a new name, and communication materials tailored to its partners and clients.

our recommandation

Lonsdale has created a new brand tagline, ‘Places for studying, traveling, and living together,’ along with a new, prestigious visual identity that clarifies MAGORA’s position as an expert in managed real estate, while highlighting its flexibility and ability to offer tailored solutions. The new logo and graphic guidelines reflect a balance between strength and approachability, with a palette of natural colors evoking pragmatism and softness. The graphic system is modular, adaptable to various formats, and designed to visually convey MAGORA’s ambition and values.

Work

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