the BRIEF

The brand came to us wanting to reinforce & enhance Ricard’s roots in French popular culture.

our RECOMMeNDATION

For Ricard, the iconic anise-flavored liqueur from Marseille, the branding and design agency Lonsdale conceived a limited edition for summer 2024 to bolster and celebrate Ricard’s roots in French popular culture.

The 2024 limited edition design perfectly embodies Ricard’s spirit and values of authenticity while also echoing the creative and avant-garde spirit of Paul Ricard, the brand’s founder in 1932. Lonsdale also crafted the key visual and the point-of-sale advertising.

The bottle is adorned with new colors and a disruptive design that blends retro and geometric styles. The founder’s name, Paul Ricard, is preserved on the neck in its original script typography. The inscription “Since 1932” remains engraved in relief on the shoulder of the bottle. “2024” is added to the bottom of the bottle in fine-outline typography.

Each year, Ricard, part of the Pernod Ricard group, releases limited editions of its famous pastis. Last year, in 2023, Lonsdale created a limited edition for Ricard in celebration of the Rugby World Cup. The Ricard bottle donned the colors of France, proving its commitment to moments of conviviality and its connection to French popular culture.

Since 1932, Ricard has established itself as one of the favorite aperitifs of the French. Ricard owes its reputation to a unique recipe, which has remained a secret since its creation by Paul Ricard. It stands out for the quality and variety of its natural ingredients: star anise, fennel anise, licorice, and aromatic plants from Provence.

This limited edition of Ricard will beautifully enhance your tables this summer, bringing freshness and cheerful aperitifs!