THE BRIEF

From 4 to 10 September 2023, the IAA Mobility, otherwise known as the Munich Motor Show, kicks off the new season for the industry. Renault has chosen to be present at the show, but also to mark its presence in the heart of the city, with its electro pop rnlt stand at Odeonsplatz.

OUR RECOMMENDATION

In Munich, the brand has a booth (B40) in Hall A2, in the spirit of the “Renault Studiault” concept, designed and deployed by Lonsdale AKDV since 2021. With a B2B focus, this booth was the venue for the press day on 4 September and the trade days until 8 September.

But the brand is also innovating with a second electro pop rnlt booth, freely accessible to the general public on Odeonsplatz, within the IAA Open Space. Designed like a pavilion at a World Expo, or in the spirit of the Milan Design Fair, this compact, egg-shaped space measuring 320m2 and 6 metres high promises visitors an original experience: a giant dancefloor paved with luminous tiles hosts DJs and silent parties around 4 flagship models of Renault’s future and the official lifestyle boutique, The Originals Renault Store.

Inflatable and modular, this booth brings the spirit of the Munich Motor Show to the heart of the city and is designed to be reused at future events.

📷 © 2023 / Renault Group – Olivier Martin Gambier