THE BRIEF

In an economic context marked by inflation and the energy crisis, the annual report must highlight the protective role of competition for consumers’ purchasing power and businesses’ competitiveness and innovation, while respecting the interests of all stakeholders.

The Autorité de la concurrence wishes to make its annual report the communication event of the year, with a twofold objective: to highlight the positive impact of competition and to make it easier to understand the institution’s missions.

OUR RECOMMENDATION

Competition protects the future

In its editorial line and graphic design, the 2022 Annual Report embodies the central role of the Autorité de la concurrence in protecting the interests of all stakeholders and in stimulating an innovative and open economy.

The campaign includes a print version and a digital version to reach a wider audience.

Designed like a magazine, it gives the floor to the European Commission (Margrethe Vestager) and sectoral regulators in tribunes and in-depth thematic features.

Framing yet open lines run through the report, which has a creative and lively design and embodies the idea of protective and positive competition.