The brief

Garnier Skincare BB cream gets a makeover with a new lightweight, innovative, skin-beneficial formula. Therefore we took the opportunity to rethink the positioning of the range and its packaging in order to incorporate it in the Green Beauty approach of the Garnier brand.

our recommendation

New brand positioning and new, more ecological packaging using responsible cardboard to significantly reduce the environmental impact of this product, while respecting the identity of the BB Cream range.

Garnier’s expertise is conveyed through natural and scientific iconography, and its eco-responsible commitment through an educational illustration of the new responsible cardboard tube from a forest maintained with respect for people and nature.