OpinionWay

OpinionWay Asserts its Ambitions With a Bold New Brand Identity

The BRIEF

Since its founding in 2000, OpinionWay has stood out for its ability to innovate and support its clients in an ever-changing world. In a landscape shaped by advancements in artificial intelligence and a growing demand for meaningful data use, OpinionWay is fully committed to tackling these challenges and creating innovative, sustainable research solutions for the future.

Our RECOMMENDATION

OpinionWay’s new logo preserves a strong legacy through the inclusion of a touch of its historic red, symbolizing strength, while also embracing bold evolution. The inverted quotation mark highlights the brand’s role as a guide in a complex world and reflects a fundamentally optimistic vision.

Built around OpinionWay’s iconic quotation marks, the emblem serves as a badge of trust—a seal certifying the quality and objectivity of the data and analyses that have defined and set OpinionWay apart since its inception. Like a hallmark, it ensures the authenticity of our documents and makes them instantly recognizable.

With this comprehensive transformation of its identity, OpinionWay reaffirms its positioning as a trusted partner, delivering precise and actionable insights while anticipating major societal shifts.