THE BRIEF

Maisons du Monde, a leading European brand known for stylish, sustainable, and accessible home decor, is reinventing its in-store model to meet evolving consumer expectations. By launching a new concept tailored specifically for shopping malls, the brand aims to cater to a diverse audience—from casual browsers seeking inspiration to focused shoppers looking for decor items or gifts.

The challenge? Deliver a unique, seamless, and contemporary shopping experience that highlights inspiration, enjoyment, and omnichannel convenience, all while staying true to its creative and sustainable DNA.

OUR RECOMMENDATION

In collaboration with Maisons du Monde, Lonsdale has created an innovative retail concept designed to meet the needs of shopping mall visitors.

The layout of the stores focuses on transparency and openness: gone are the winding paths, replaced with attractive windows, bright spaces, and clear aisles, along with intuitive signage. The design promotes a welcoming atmosphere and encourages exploration, while highlighting central inspiration zones and iconic furniture that showcase the brand’s flagship products. This new model is built around three key pillars of the customer experience:

• Inspiration: True to the brand’s DNA, inspiration comes to life through a curated selection of trendy products, carefully staged to meet the evolving needs of consumers and spark impulse purchases. The inspiration zones, blending aesthetics and functionality, are designed to create instant attractions.
• Enjoyment: Designed to turn every visit into a fun and free experience, the customer journey includes spaces for leisurely browsing and gift shopping. Shoppers become active participants in their experience, with interactive features like customizable gift boxes and self-checkout stations to streamline purchases.
• Advice: The role of in-store teams has been reimagined to offer high-quality support. Trained in omnichannel practices, the advisors share their expertise, guide customers through their decor projects, and provide access to the full product range via connected tablets.

This concept, blending desirability, modernity, and commercial efficiency, was created to cater to the expectations of shopping mall visitors, whether they are looking for gift ideas or simply enjoying a leisurely experience. Already successfully implemented in the pilot stores of Montpellier Polygone and Nice Cap 3000, it will soon be rolled out to other locations across Europe.