THE BRIEF

To evolve Sanofi’s Code of Ethics, a reference tool that supports employees in their decision-making, into a Code of Conduct in line with the new brand territory and to offer a more impactful experience both internally and externally.

OUR RECOMMENDATION

A user-centric digital tool that offers fluid browsing and provides an overview of the various items covered and makes it very easy to select subjects according to one’s profile or interests.

An editorial structure that instils a positive rather than directive dimension by highlighting opportunities and not just risks.

An innovative technical base has been developed so that the content integration back office is the same for both the site and the PDF, which will be generated automatically from the site.