The brief

Each year, with its “Unique Ingredient” program, Maison Krug pays tribute to expertise and individuality by choosing a humble ingredient. 

In early 2019, it brought together Chefs from “Krug Embassies” around the world and its Cellar Chef, Eric Lebel, in Oaxaca, the land of the seven moles, to honor this unique ingredient: the pepper.

As part of its 360° campaign, La Maison Krug entrusted Lonsdale with the creation of a box set intended to enhance the unique “Krug X Pepper” experience.

Our recommendation

This surprisingly large box allows you to discover a half-bottle of Krug Grande Cuvée on one side and an assortment of peppers on the other.

Lonsdale conceived an elegant and eco-designed packaging that can be assembled without any glue or staples.

A new way of celebrating the iconic program “Krug X Pepper.”