THE brief

Clarins, the emblematic French beauty brand, wished to modernize its travel retail approach to better attract the new generation of consumers in China and APAC, notably Gen Z. The challenge was to reinvent the travel retail experience for these specific consumers, who seek a new type of luxury experience, blending technology, personalization and cultural relevance.

OUR recommandation

Clarins partnered with Lonsdale to create an immersive digital travel retail experience. Located in duty-free shopping centers like Block C in Hainan, this installation highlights the Double Serum, one of the brands cult products, while integrating interactive technology and various digital elements. This approach combines storytelling, avatars, and personalized content to attract young and tech savvy consumers. This solution offers an adaptable pop-up format, which will be installed in various airports and duty-free shopping centres in APAC, offering a tailor-made premium experience for every setting.