THE BRIEF

How can we support architecture with a concept of a vibrant, commercial customer journey and develop engaging, green living spaces?

How can we create a solar identity and signage?

OUR RECOMMENDATION

Our teams came up with a colourful identity and signage, inspired by the colours of California, to warm up and humanise this powerful and statutory architectural project. Experiences were designed to encourage social interaction and punctuate the customer journey (expectations, services, entertainment).