Lonsdale has created a new brand tagline, ‘Places for studying, traveling, and living together,’ along with a new, prestigious visual identity that clarifies MAGORA’s position as an expert in managed real estate, while highlighting its flexibility and ability to offer tailored solutions. The new logo and graphic guidelines reflect a balance between strength and approachability, with a palette of natural colors evoking pragmatism and softness. The graphic system is modular, adaptable to various formats, and designed to visually convey MAGORA’s ambition and values.