The brief

Design and develop the 2023 annual report, a reference document distributed at the highest levels of government.

As the Autorité de la Concurrence celebrates its 15th anniversary, and with the intention of publishing during the Paris 2024 Olympic Games, this annual report has a double objective: to highlight the positive impact of competition by leveraging the visual codes and language of sports, and to facilitate the understanding of the Institution’s missions and its contribution to the French economy. The Autorité de la Concurrence aims to make its annual report the flagship communication event of the year.

Our recommandation

Develop an elegant annual report that evokes openness and competitiveness, fully embracing the close ties between competition and the world of sports.

The 2023 annual report embodies messages of openness and competitiveness, both in its editorial line and in its dynamic, colorful design, featuring visuals that evoke the emotion of sports and the pursuit of excellence.

The initiative includes a printed version and a digital version, utilizing the same codes to reach a wider audience.