THE BRIEF

Global packaging design restage for global Dove haircare that delivers a fresh look which reinforces the brand’s identity.

OUR RECOMMENDATION

The fresh identity for Dove Ultra Care global range and Dove ‘Love Your’ US range gives prominence to the brand’s key distinctive asset – the iconic dove bird – with a bold, contemporary spin. The dove bird is used as a device to successfully communicate product type and differentiate among variants across the ranges. The elegant metallic foiling elevates the premium perception while the vibrant colours against the white background creates a strong shelf impact and appeals to younger audiences.

The overall impression embraces beauty in a confident, dynamic yet graceful way and the result is a design that delivers on iconicity and distinctiveness and reinforces the brand’s identity.