La TrendRoom Asia #2 is out !

“Jade has a storied history in China, used for thousands of years—symbolising goodness, intelligence, prosperity, and luck.” – Loewe

In a vibrant homage to China’s porcelain heritage, T-mall’s “Celebrating Spring Through Ceramics” (春瓷大赏) campaign sparks a cultural revival, centered around the renowned “porcelain capital” of Jingdezhen !

Fragrance Fit for an Emperor !

Valentino’s collaboration with POP MART on a WeChat Red Packet cover for Chinese New Year

Check out all these trends : here ! 

News

05.12.2024

Transform Magazine │ Minorities and Brand Karma

With the launch of a new Vaseline Transition Body Lotion designed by Lonsdale Singapore, the agency’s strategy team explored how…
05.12.2024

INfluencia │ Study “Brand Shifts 2025”: Why Brands Must Aim Higher and Commit Harder

For the first time, the strategic planning teams at Lonsdale in Paris, Singapore, and New York reveal the key trends…
22.11.2024

For the second year in a row, Lonsdale took part in DuoDay!

This global initiative, aimed at promoting the inclusion of people with disabilities in the workforce, is more than just an…
19.11.2024

Double Gold for Lonsdale at Transform Awards Asia 2024! 

Our work for Vaseline – Unilever won gold in two categories 🏆 Best Brand Evolution  🏆 Best Localisation of an…