La TrendRoom du Planning #3 is out!
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- Set-jetting plans your holiday: tell me what series you’re watching and I’ll tell you your next destination!
- Meet me at the niche community store: Rather than deploying a single concept across the world, the coffee giant Starbucks is developing local, ultra-themed outlets…
- Grey sky on NYC: the city’s new branding is causing discord with the city’s residents!
- Fashion enters the skin game: change your style like you change your skin? Discover the new Gen Z vision of personal branding.
- TikTok made me brand it: inspired by trends, some brands evolve their branding in a flash to embrace these new cultural influences.
- No taboo branding: to put an end to the taboo on everyday worries, some brands are opting for… a daring branding! Subscribe now so you don’t miss out on the next newsletter!
News
Transform Magazine │ Minorities and Brand Karma
With the launch of a new Vaseline Transition Body Lotion designed by Lonsdale Singapore, the agency’s strategy team explored how…
INfluencia │ Study “Brand Shifts 2025”: Why Brands Must Aim Higher and Commit Harder
For the first time, the strategic planning teams at Lonsdale in Paris, Singapore, and New York reveal the key trends…
For the second year in a row, Lonsdale took part in DuoDay!
This global initiative, aimed at promoting the inclusion of people with disabilities in the workforce, is more than just an…
Double Gold for Lonsdale at Transform Awards Asia 2024!
Our work for Vaseline – Unilever won gold in two categories 🏆 Best Brand Evolution 🏆 Best Localisation of an…