La Trendroom du planning #14 is out !
Hopecore ― Feel-good” content continues to flourish on networks under the #Hopecore banner.
« Here’s the voice » ― What if audio were a solution to wean ourselves off screens? That’s the promise of the AI-Pin, billed as the future of voice assistants.
Focus economy ― The boom in hybrid working and multitasking has had an unprecedented effect on our concentration, which has become a precious resource for companies and their employees
Return to the office ― Ever more cramped by the housing crisis, Gen Zers prefer to work face-to-face.
Nightlife ― After the appearance of cookies to counter midnight cravings, it’s now Doritos’ turn to launch its dedicated “late night snacks” offer for ghost kitchens.
News
Transform Magazine │ Minorities and Brand Karma
With the launch of a new Vaseline Transition Body Lotion designed by Lonsdale Singapore, the agency’s strategy team explored how…
INfluencia │ Study “Brand Shifts 2025”: Why Brands Must Aim Higher and Commit Harder
For the first time, the strategic planning teams at Lonsdale in Paris, Singapore, and New York reveal the key trends…
For the second year in a row, Lonsdale took part in DuoDay!
This global initiative, aimed at promoting the inclusion of people with disabilities in the workforce, is more than just an…
Double Gold for Lonsdale at Transform Awards Asia 2024!
Our work for Vaseline – Unilever won gold in two categories 🏆 Best Brand Evolution 🏆 Best Localisation of an…