Proud to share our latest project for Renault Group: the design of the brand’s flagship store in Seongsu-dong, Seoul, blending Renault’s French origin with Korean innovation and craftsmanship.

Inaugurated last month and completed in only three and a half months from sketches to opening day, the flagship marks a new milestone for Renault as the brand embarks on a new journey in South Korea.

We aligned the flagship store with Renault’s new global design standards, embracing the ethos of “Nouvelle Vague”. The result is a multipurpose cultural space where customers can enjoy various experiences, including exhibitions, service centers, cafes, pop-up stores, and the sale of ‘The Original’ Renault items, to resonate strongly with the younger Korean demographic.

With the iconic diamond-shaped emblem prominently featured, Renault Seongsu reflects Renault’s French identity authentically, and unique patterns inspired by the works of French artist Victor Vasarely have been incorporated into the exterior design. The interior features Korean details in everything from tiles to furniture and decorations, completing a truly special design.

To discover the flagship, click here!