Khus, our concept for Make a Mark project, was awarded with a Silver Pentaward in the “Professional Conceptual Work – Sustainable Design » category !

Khus is an innovative, elegant and refined concept that takes sustainability to heart. Khus is meant to express the universal usage of the vetiver and a 0% waste approach, as the plant can be used for the composition of fragrance formula as well as for the label, the cork, the cord and the outer structure of the bottle. If vetiver is widely used in men’s fragrances, our designers were also inspired by its other uses when reflecting on the future of the perfume industry, known to be one of the most polluting in the game.

News

05.12.2024

Transform Magazine │ Minorities and Brand Karma

With the launch of a new Vaseline Transition Body Lotion designed by Lonsdale Singapore, the agency’s strategy team explored how…
05.12.2024

INfluencia │ Study “Brand Shifts 2025”: Why Brands Must Aim Higher and Commit Harder

For the first time, the strategic planning teams at Lonsdale in Paris, Singapore, and New York reveal the key trends…
22.11.2024

For the second year in a row, Lonsdale took part in DuoDay!

This global initiative, aimed at promoting the inclusion of people with disabilities in the workforce, is more than just an…
19.11.2024

Double Gold for Lonsdale at Transform Awards Asia 2024! 

Our work for Vaseline – Unilever won gold in two categories 🏆 Best Brand Evolution  🏆 Best Localisation of an…