Lonsdale is now B Corp Certified, joining a global community of companies that meet high social and environmental standards.
This certification highlights the agency’s commitment to supporting strong, sustainable brands by considering their impact on people’s daily lives and the environment, blending creativity, strategic consulting, and eco-design expertise.
Frédéric Messian, President of Lonsdale, explains: “Being B Corp certified enables Lonsdale to demonstrate our societal value, stand on the side of solutions, and encourage brands to evolve in a positive direction. We are convinced that design and creativity have a vital role in helping brands create positive and lasting change, and we are proud to join a global community that shares this rigorous vision of corporate citizenship.”
The certification is an important recognition of the agency and its team’s ongoing commitment to responsible corporate culture and practices in recent years. Lonsdale, a signatory of the United Nations Global Compact since 2020, had already been recognized for its efforts over the years with an EcoVadis Silver rating and Great Place to Work certification for the past three years.
Julie Verdeau, Talent Director overseeing the B Corp certification process, adds: “The B Corp commitment is a natural extension of a journey we began long ago. It’s the result of actions and decisions that engage the company first and foremost, as well as our employees, clients, and partners. We are focused on continuous progress and improvement to champion our vision and values with purpose.”
The B Corp certification is valid for three years and promotes continuous improvement across five core pillars: governance, employees, community, environment, and clients.