La Trendroom du planning #13 is out !

Brandtainment : The new epopee― In a society where attention is a rare commodity and dopamine the new grail, brand storytelling becomes epic.

Random Tok-novela ― Imagine devouring people’s lives like gobbling up a Netflix series. Micro-binging, popularized by TikTok, involves following the daily twists and turns in the lives of complete strangers.

Celebre your kids’ “inchstones” ― After the wave of anti-child marketing, it’s time for “inchstones”, the little achievements that punctuate our children’s daily lives.

The killer ideas bootcamp ― Three days, one revolutionary idea: welcome to the world of “productivity retreats”. Forget the traditional workweek.

The Nudge Building ― The NEW G building reinvents the daily lives of its residents by subtly guiding them towards eco-responsibility.

Read it now !