“GREEN DESIGN MANIFESTO”: A GUIDE FOR COMMITTED BRANDS IN THE FACE OF ECOLOGICAL URGENCY

Brands have the power to reshape the world through design and communication but risk fading away if they fail to act. This is the core message of the Green Design Manifesto, authored by Marc-André Allard, Director of Innovation and Business Design at Lonsdale, in collaboration with Julie Aveline and Sylvie Gillibert-Ulrich from ISCOM.

Published by Hermann, this book offers practical tools and inspiring testimonials to encourage brands to engage with ecological challenges. The authors demonstrate how design, beyond aesthetics, serves as a powerful lever for combining innovation with positive impact. The Green Design Manifesto invites brands to rethink their role, aiming to become sustainable interfaces between supply and demand, in alignment with current societal expectations.

A Practical and Inspiring Guide

Organized into six chapters and enriched with insights from fifteen experts, including professionals from ADEME, Nice Airport, Leroy Merlin, and Usbek & Rica, this book provides companies with a clear roadmap toward more sustainable practices. Nicolas Bordas, Vice President of TBWA/Worldwide, pens the afterword, reminding communicators of their responsibility in facing today’s challenges.

For Concrete and Responsible Practices

The authors outline actionable approaches to integrating sustainability into each stage of brand strategy, from eco-friendly product design to responsible communication. Intended as a guide for professionals in communication, marketing, and design, the Green Design Manifesto shows that design can drive ecological transformation.

This book is more than just a theoretical analysis; it’s a call to action for brands ready to become agents of change.

Available online and in bookstores.