Our work for Vaseline – Unilever won gold in two categories

🏆 Best Brand Evolution 

🏆 Best Localisation of an International Brand 

This recognition celebrates Vaseline Pro Derma Transition Body Lotion—created to address the unique needs of transitioning skin. Developed with and for transgender women, this skincare innovation blends clinical efficacy with the empowering ‘Butterfly in Bloom’ symbol created in collaboration with Phannapast Taychamaythakool. 

One judge said, “Strategically staying away from baseless tokenism and still reaching the target audience in a clear and classy way is amazing. The product design says what it needs to say without shouting for attention at the same time. A very deserving entry that truly inspires the brand for its larger purpose of skincare for all.”

News

05.12.2024

Transform Magazine │ Minorities and Brand Karma

With the launch of a new Vaseline Transition Body Lotion designed by Lonsdale Singapore, the agency’s strategy team explored how…
05.12.2024

INfluencia │ Study “Brand Shifts 2025”: Why Brands Must Aim Higher and Commit Harder

For the first time, the strategic planning teams at Lonsdale in Paris, Singapore, and New York reveal the key trends…
22.11.2024

For the second year in a row, Lonsdale took part in DuoDay!

This global initiative, aimed at promoting the inclusion of people with disabilities in the workforce, is more than just an…
14.11.2024

We Took Home 4 Awards at TOP/COM 2024

NOT ONE, NOT TWO, NOT EVEN THREE, BUT FOUR AWARDS FOR LONSDALE AT THE 2024 TOP/COM AWARDS! 🥇 DESIGN SECTION…