It is high time consumers become the creators of their own products. And now it’s possible, thanks to C’est qui le patron ?! La Marque du Consommateur (Who’s the boss?! The Consumer Brand). This innovative business enables consumers to work alongside it in choosing the specifications of their products, manufacturing them and marketing them at a fair price.

C’est qui le Patron ?! arose from an encounter between two creative minds : Nicolas Chabanne from “Les Gueules Cassées” and Laurent Pasquier from “Mes Gofaits”. It launched its first questionnaire in August 2016 and, a few months later, would give rise to the famous blue milk carton. Since then, around twenty new products have become available on the market.