Wizbii has entrusted Lonsdale to assist in the development of its strategy and brand identity, enabling it to reveal its new mission as a company specializing in the design and distribution of innovative products for young people.

Nine years after its launch, and already used by more than 3 million young people in France, Wizbii announced a capital increase of € 12.5 million with the goal of continuing to expand its range of offers and services to the public through 2020. They chose Lonsdale to assist in the creation and revelation of the new brand identity.

“After fundraising, it was time for us to call on an agency that has an international dimension and great expertise. The ultra-collaborative working method of the Lonsdale teams allowed us to rethink our fundamentals, and to embody our values consistently at all our points of contact.”

Benjamin Ducousso, CEO of Wizbii.

To continue to expand its range of services for young people – jobs, finance – and promote its new services with specialized companies – health, housing, telecommunications, mobility – Wizbii appealed to Lonsdale to rethink a new brand strategy. The agency has designed the platform and structured the architecture of its products and services to embody the new promise “make each future a success”. The agency also created the visual identity (new Wizbii logo and logo of the financial product for student life Fibii), the graphics, as well as the Look and Feel, On and Off-line.

The ultra-collaborative working method has given rise to workshops of co-working and appropriation with all the Wizbii teams, of which one of the objectives is to develop an innovative tone of voice to address the target audience of 18 to 30 year old.

« The very first logotype presented a bee. Today we have seen everything in depth: new typography, new style and new breath!” Now called “Bii”, the bee embodies the role chosen for the brand “the coach for every success”. It gives the stripes and bright colors to the scheme thus generating a wide variety of graphical options. The presence of the bee humanizes Wizbii’s speeches. The freedom to move and place the graphic creates as much dynamism as collusion »

Ivan Froment, Creative Director Lonsdale

Wizbii makes the transition of young people entering into working life a time of opportunity, both stimulating and optimistic, not an obstacle course

« We are very happy to have a message and an enthusiastic voice that allows the Wizbii brand to stand out in the ultra-competitive world of youth employment platforms, and to carry an optimistic promise for the future in an uncertain context. »

Julia Sanchez, project Manager Lonsdale

Wizbii.com