LONSDALE WINS THE COMMUNICATION AND ACTIVATION CAMPAIGN FOR THE REGIONAL COMMITTEE ON TOURISM AND THE HAUTS-DE-FRANCE CONGRESS
Created in 2016 with the union of Nord-Pas de Calais and Picardy, the Hauts-de-France is a region that is young and rich in history, culture, heritage, gastronomy … still somewhat unknown, including the inhabitants!
Convinced that we must first change the way people look at their region before being able to promote the territory beyond its borders, Lonsdale, works with the tourism professionals in the region to launch a great campaign of activation with the population, “Say it Haut et Fort”, which sounds like a rallying cry between a region and its inhabitants.
The agency has developed a digital campaign where Internet users are invited to share on social networks their images of moments of celebration and relaxation, meetings and contemplation, which say loudly that is good to live in Hauts-de-France. To do this, Lonsdale created the digital platform for the operation, the concept and the communication approach and recruited influential players embarking on the adventure.
During contests, the best contributions will be rewarded prizes such as a collection of T-shirts – made in Hauts-de-France -, as well as experiences rich in emotions … in Hauts-de-France naturally!
An activation campaign unveiled on October 16.
To join the movement Say it Haut & Fort, go to:
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