CAF

(Caisses d'allocations familiales)
Vies de Famille, le magazine de la Caf pour tous

THE brief

Distributed in 1.5 million copies each quarter across all Caf branches in France and through a network of 10,000 partners, the magazine Family Lives is a longstanding Caf publication aimed at informing and clarifying rights for current, future, or potential benefit recipients. Caf undertook a complete editorial revamp of the magazine and sought to accompany it with a visual redesign to bring more modernity, accessibility, and a fresh momentum to the publication.

OUR recommandation

For this new format, Lonsdale created a vibrant and colorful visual identity, with a strong emphasis on illustration. Each cover will feature a different illustrator to bring the magazine’s main theme to life and to reflect the diversity of audiences and perspectives.

The new layout alternates between “snackable content,” infographics, and long-form articles, highlighted by a more structured, open, and visual page design. This new graphic territory is also extended digitally and on social media, to accompany each quarterly release of Family Lives.

Work

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