THE BRIEF

For over 100 years, Groupama, as “creators of trust,” has built its actions on timeless humanistic values, helping as many people as possible to live their lives with confidence. The group is grounded in close-knit, optimistic, and responsible communities of mutual support, backed by strong and stable governance.

In its 2023 annual report, the group aimed to emphasize its mutual insurance model, placing the interests of its clients at the very core of its mission.

OUR recommandation

We wanted to bring a collective spirit to this project, so we decided to involve the children of Groupama employees.

We invited them to illustrate the report and share their vision of the future through drawings! As tomorrow’s citizens, they were given complete creative freedom to imagine life 10, 20, or even 50 years from now.

How will we get around? What kinds of homes will we live in? How might the planet change? Will agriculture look different? How will we stay active? And how will healthcare evolve?