A Future-Forward Annual Report Illustrated by the Next Generation
Annual and Sustainability Reporting
To move away from traditional corporate codes and reflect its mutualist spirit, Groupama entrusted Lonsdale with the design of its 2023 annual report. The aim: to express a simple belief—the future starts today, and it’s built together.
True to its humanist values and community-driven DNA, Groupama wanted this edition to put people—and especially future generations—at the center. Lonsdale proposed a bold and meaningful idea: let the children of Groupama employees illustrate the report.
These young artists were invited to share their vision of the world in 10, 20, or 50 years:
How will we travel? Where will we live? What will healthcare, agriculture, or sports look like in the future?
The result is a vibrant, emotional, and engaging report, enriched with imaginative drawings that reflect both hope and curiosity.
This creative concept embodies Groupama’s commitment to inclusion, optimism, and collective thinking. A powerful reminder that insurance is not just about protection—it’s about building a better, more connected future, together.






Selected work
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Dove
Brand Management
Brand Strategy
Packaging Design
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Renault
Architectural Design
Brand Strategy
Customer Journey
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PrestaShop
Brand Platform
Brand Territory
Digital
Tone of Voice
Visual Identity
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Ricard
Packaging Design
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Ferrero
Architectural Design
Customer Journey
Tertiaire
Workspace Design
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Sanofi
Annual and Sustainability Reporting
Brand Platform
Corporate Communications
Social Media and Content
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Clarins
Customer Journey
Digital
Merchandising
Signage and Environment Design
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Rexel
Brand Architecture & Portfolio Strategy
Brand Management
Brand Platform
Brand Positioning
Corporate Communications
Digital
Social Media and Content
Tone of Voice
Visual Identity
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MAIF
Architectural Design
Business Design
Customer Journey
Signage and Environment Design
-
Santé Verte
Brand Architecture & Portfolio Strategy
Brand Positioning
Brand Territory
Visual Identity
-
Maggi
Brand Strategy
Visual Identity
-
Tiger Beer (Heineken Group)
Brand Management
Merchandising
-
Dove
Brand Management
Brand Strategy
Packaging Design
-
Renault
Architectural Design
Brand Strategy
Customer Journey
-
PrestaShop
Brand Platform
Brand Territory
Digital
Tone of Voice
Visual Identity
-
Ricard
Packaging Design
-
Ferrero
Architectural Design
Customer Journey
Tertiaire
Workspace Design
-
Sanofi
Annual and Sustainability Reporting
Brand Platform
Corporate Communications
Social Media and Content
-
Clarins
Customer Journey
Digital
Merchandising
Signage and Environment Design
-
Rexel
Brand Architecture & Portfolio Strategy
Brand Management
Brand Platform
Brand Positioning
Corporate Communications
Digital
Social Media and Content
Tone of Voice
Visual Identity
-
MAIF
Architectural Design
Business Design
Customer Journey
Signage and Environment Design
-
Santé Verte
Brand Architecture & Portfolio Strategy
Brand Positioning
Brand Territory
Visual Identity
-
Maggi
Brand Strategy
Visual Identity
-
Tiger Beer (Heineken Group)
Brand Management
Merchandising