THE BRIEF

URW is a demanding group, looking for international, enthusiastic and dynamic talents to support its ambition (reinvent being together).

Sustainability, a stimulating environment, boldness and passion are the essential elements that the group wishes to promote.

Lonsdale helped URW formalize its EVP and translate it creatively.

• How can we demonstrate our collective ambition?
• How to attract the right talent and make current employees proud?
• How to embody boldness and creativity while evoking urban renewal?
• How do you evoke boldness without scaring off current employees who don’t yet fully identify with this value?

OUR RECOMMENDATION

WE MAKE THINGS HAPPEN

A strong concept that evokes creativity, ambition and audacity, and promotes team spirit.

An employer brand signature to embody URW’s state of mind: create more. Achieve more. Dare more.

A campaign driven by real employees. Through their actions, they create living spaces and help regenerate cities. They open up a world of opportunities (for others and for themselves).

In addition, we proposed two activations:

• Internal activation: playbook, kakemono, photocall, posters, internal mag.
• External activation: careers page update, posts, banners, making-off shooting, employer branding film.