THE BRIEF

In a rapidly growing and highly competitive coliving market, Ecla has turned to Lonsdale to tackle several key challenges:

• Reaffirm its status as a leading player with a forward-thinking vision of coliving.
• Position the brand to appeal to two distinct audiences: students and young professionals.
• Emphasize diversity and an international focus at the core of the brand, creating a coliving experience where cultural differences are a strength.

OUR RECOMMENDATION

After a field study conducted by Lonsdale Collab with various target groups, a key insight emerged: coliving shouldn’t mean forced proximity, but rather a space where everyone can live and grow at their own pace, depending on their mood, needs, constraints, and energy in the moment.

House of Energies: A simple brand concept that tells the story of a vibrant meeting place, where positive energy fuels individual success. Ecla creates a tailored experience, supporting the unique energy and fulfillment of each person.

It’s this diversity of energies, their richness and complementarity, that defines Ecla and inspired the creative approach—a dynamic, rich brand expression that adapts fluidly to the different spaces, moments, and energies of every individual.