the brief

To mark the first anniversary of its takeover by entrepreneurs Naël Hamameh and Jean de La Porte, Cours Legendre, the historic leader in quality tutoring, called on the agency to rework its positioning and brand identity.

our recommEndation

To demonstrate the strength of its model, our teams drew on Cours Legendre’s historical expertise to assert its position as a fully-fledged educational institution: “Transmitting knowledge, illuminating trajectories”. Founded by the Legendre family in 1957, Cours Legendre has reaffirmed its historic commitment to pedagogical excellence in order to provide the best possible guidance for students from first grade through to the final year of high school, thanks to teachers from the French national education system, strong links with educational establishments and close support for families through personalized student follow-up.

For this occasion, Cours Legendre took on a new, more modern identity, while preserving the DNA of this family brand and its solid heritage, going so far as to consult the Legendre family to ensure continuity.

Its new logo, the “monogram of knowledge”, illustrates the brand’s initials while preserving the symbolic flame.

The new graphic territory is made up of the enhanced purple “Cours Legendre” and takes up the codes of the school, from the characteristic line of the margins to the series of signs and pictograms, inspired by the handwritten annotations of school notebooks.