THE BRIEF

Renault has chosen the Paris Air Show as the venue for the worldwide reveal of its brand new Rafale SUV. This is a crucial moment for the French carmaker and its new model, which will become the flagship of the brand, determined to regain its position in the top-of-the-range segment.

OUR RECOMMENDATION

Our teams exhibited the new Rafale model alongside the aircraft that gave it its name, in a showcase covering more than 700m2.

For a strong reveal, the stand was designed as a black box, with arches covered in over-sized screens for total immersion, while the “aviators’ bar” recalls Renault’s history in aviation.