THE BRIEF

For the past 10 years our teams at Why by Lonsdale in Singapore have been a preferred partner for Heineken Group working on global, regional and local brands. The vast majority of this work is on Tiger beer, the Asian global brand for Heineken Group, where we have delivered the global rollout, designed limited editions and the first global catalogue of on-trade POSM items.

OUR RECOMMENDATION

Our teams at developed the Chinese New Year festive pack for Tiger beer, launched in Singapore and Malaysia. The bold striking expression, with strong colour blocking, balances CNY festive cues and Tiger brand colours.