The brief

To revamp the Bintang 0.0 range to be more distinct and recognizable, while establishing clearer differentiation from the Radler range.

Our recommendation

Through a thorough understanding of the product portfolio, taste profile, consumption occasion and distribution channel of each range, we streamlined the Bintang brand architecture to help consumer understanding and portfolio navigation, while also allowing for possible future innovations. Leveraging the Bintang ownable brand assets, we created a stronger 0.0 platform and revamped the packaging design to be more outstanding, recognizable and, distinct from the rest of the Bintang portfolio.