the brief

Help Marico South East Asia, who has a strong presence in the Male Grooming space in Vietnam, leverage their expertise and expand their portfolio into a new category through the creation of a new Female Grooming brand.

our recommendation

Commencing with the identification of relevant consumer and market trends, we layed out the foundation for the brand: from concept creation to consumer research, and development of the portfolio strategy with detailed product and variant benefits.

Following the brand name creation, we crafted the brand visual identity and packaging design. The visual system is easy to navigate, encompassing the brand’s various offerings across different formats and variants, while still accentuating the juiciness and richness of the ingredients and benefits of superfood.