The brief

The VivaTechnology exhibition is a key event for technology in Europe. Every year, it is an opportunity for Renault Group to present the innovations of its brands, its experiments and its partnerships. For the 6th edition of the event, Renault Group entrusted Lonsdale AKDV with the mission of embodying this promise on the brand’s stand at the Parc des Expositions from 15 to 18 June 2022, to enable the company to share its vision of tomorrow’s mobility, through its Renault and Mobilize brands, and alongside its partners from the Software Republic.

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Lonsdale AKDV designed a dedicated 233m2 stand for Renault Group at VivaTech, located in Pavilion 1, which showcases the Renault and Mobilize brands, alongside the Software République. Better user experience, the advent of sustainable mobility, support for the start-up ecosystem: Renault Group is demonstrating its commitment to adapt and respond to the challenges of mobility and the world of tomorrow.

RENAULT@VIVATECH True to its human-centred approach, Renault is presenting the Scénic Vision concept car, where technology is dedicated to the Environment, Safety and Inclusion. The agency’s Retail & Architecture teams have designed a space in the image of the new vehicle created in a modern “made to be remade” spirit, an innovative concept highlighting the group’s expertise in materials and recyclability where technology is combined with the Environment, Safety and Inclusion.

The brand’s new model is highlighted by lighting that enhances the dichroic effect of the bodywork. Recycled materials – also found on the car – adorn the stand. The successive slats, like vertical blinds, allow good visibility and circulation for visitors.

Photo credits: Olivier Martin Gambier